What happens when a strategy platform hits its limits? For GoalEnvision, the answer was a complete reinvention – one that turned static goals into dynamic, team-driven success story.

Here’s the challenge
GoalEnvision’s first iteration had potential but was constrained by:

• Rigid goal-setting (static values, no scalability)
• Low team engagement in the strategy process
• Limited ability to track cross-functional performance

Our Approach:
Over 2.5 years, Whiteport rebuilt GoalEnvision from the ground up, here’s what we focused on:
💡 Relative Goal Measurement

• Goals tracked in percentages (not fixed numbers) for better comparison across departments.
  💫 Co-Creation Framework
• Teams could collaboratively set and own objectives, increasing buy-in.
  💫 Five-Pillar Architecture
• Marketing, Sales, Operations, People, and Finance became interconnected so we could paint a full picture of organisational health.

Key Deliverables:

• UX/UI Overhaul: Intuitive interfaces for complex data.
• Custom Illustrations: Visual storytelling to simplify strategy.
• Technical Architecture: Scalable backend for growing teams.

The Result:
A platform that:
✨ Makes strategy actionable and measurable
✨ Boosts team alignment with shared goals
✨ Scales seamlessly across organisations

Client Spotlight:
“Whiteport and Mårten Angner guided us from vision to reality. At launch, we finally had the product we’d always dreamed of.”
— Charlotte Sehlse, Founder, GoalEnvision